The SeriesX Team

Dave Hendricks

CEO & Co-Founder

There is a reason why Business Insider has named Dave one of NY’s top technology innovators. Dave worked with his SeriesX cofounding partner William Baxter in 2000 at ExperianCheetahMail, where they pioneered web-based data-driven email marketing. Starting in 2003, Dave became interested in the power of MD5 hashing and how it related to identity verification. That early exposure to primitive crypto, plus Dave’s experiences with People-based marketing, Data Compilation, Recruiting, and Lead generation generated his interest in use of the blockchain for employment attestation and verification. After Stints running data compilation and monetization businesses at InfoGroup (IUSA) and Datran Media Dave joined SeriesX Advisor Matt Kesier as the cofounding CFO/COO of LiveIntent, where he helped take the identity marketing company from pre-revenue pivot to $100 million in annual revenue in only seven years. In 2017, Dave and William teamed up to form SeriesX.

William Baxter

CTO & Co-Founder

After earning a PhD in Math from UC Berkeley, William has enjoyed a successful career in software as a leader who codes. During his Stint as VP of Technology, he took Experian CheetahMail from a startup to the world's largest email marketing platform. At Bloomberg, he managed the team that upgraded mission-critical code checkin systems used by developers company wide. An early adopter of agile and lean management, William launched several dozen agile development teams on behalf of enterprise clients. William also has a black belt in Shoto-Kai karate. He started his first company at the age of 13 (a skateboard shop) and has loved the entrepreneurial life ever since.

Gautam Gujral

General Counsel & Co-Founder

In his most recent role at Credit Suisse, Gautam was a Managing Director in the firm's Prime Services department where he was responsible for monitoring all legal, tax and regulatory developments applicable to the Prime Services department and hedge fund clients. Prior to joining Credit Suisse, Gautam was a Special Counsel at the U.S. Securities and Exchange Commission in Washington, D.C. In addition to rulemakings for municipal securities market and equity trading, Gautam was awarded the prestigious Capital Markets Award as a member of the "Exchange Team" responsible for adapting broker-dealer and exchange regulation and oversight to the then current technological and market developments. The ideas of the SEC's Exchange Team's "Concept Release" have led to the establishment of privately and publicly owned U.S. securities exchanges, and separation of regulatory (i.e. FINRA) and business functions of exchanges.

Pierrick Vulliez


Pierrick Vulliez is an entrepreneur who has founded and led several high-tech companies. Since 2004 he has dedicated his time and energy towards building and growing successful ventures based on innovative ideas. With a strong executive and operational background in the Defense & Aerospace market Pierrick has acquired over the years a keen understanding of the challenges related to technology being regulated and meeting industry standards. Originally from the French Alps, he holds a Master of Science in Electrical Engineering from ESIEE Paris. A fan of skiing and soccer he enjoys physical outdoor activities and spending time with his family.

Paras Shah


Paras has built and been a part of two SaaS companies focused in the oil and gas space at very early stages. With a degree in International Trade & Finance from Louisiana State University, Paras has been enamored with traditional and cryptocurrency markets for several years.

Eric Stewart


Eric Stewart is a software-focused technologist who has served as a developer, lead, architect, coach, trainer, speaker, manager, and mentor for more than 20 years. With a degree in Computer Science from the University of Texas at Austin, Eric has delivered products and services during Stints at companies including Nirvana Systems and Mumboe led software architecture at RenewData. He recently had a more entrepreneurial Stint as the first employee and CTO of Agile Velocity before starting a consulting practice, but the opportunity to help create a more decentralized world with SeriesX was hard to pass up.

Karl Llewellyn


Karl has envisioned, designed and created online user experiences for over 15 years. He has delivered great experiences across a wide range of industries, from social networks, e-commerce to financial services. In recent stints at JP MorganChase and Bank of America, he was involved in delivering solutions at scale while building talented, agile-focused teams in the process. Karl holds a BFA from the Cooper Union for the Advancement of Science and Art.

Stephen Karaga


Stephen graduated from Georgia Institute of Technology with a degree in Management. Stephen has worked been working professionally with Javascript technologies for the last four years with full-stack experience. He is deeply passionate about working with the technical and practical aspects of Blockchain technology and its transformative potential for improving society.

Ian Defilippi

Token Economics

Ian analyzes token economics, network valuation, and token sale structuring. After a 9 year stint as a technology consultant in corporate finance, he discovered blockchain and jumped into the rabbit hole of token issuance and tokenomics. Ian helps companies in the blockchain space to see things through an economic lens. He holds an MBA with a concentration in finance from Texas McCombs, and a B.S. in Computer Engineering from the Catholic University of Peru.

Our Advisors

  • David Johnston
    Blockchain Expert

    David Johnston is a founder and the current Chairman of Factom, one of the most successful Blockchain technology companies in the world. In addition to David’s successful stint at Factom, he was also one of the first advisors to Ethereum’s Vitalik Buterin. David is also the author of The General Theory of Decentralized Applications and a frequent speaker at Blockchain events around the world. In his advisory role to SeriesX, David will help with our Token economics, decentralized application design, fundraising and marketing. In addition to his role at Factom, David also sits on the board of Polymath, the platform that will issue the SeriesX Axis token.

  • Brian Smiga
    Products and Patents

    Brian is an active advisor to Pritzker Group VC. a partner at Alpha Venture Partners, and an investor in several growth tech companies. Brian originates and evaluates investment opportunities, manages venture and LP relationships, and provides product, marketing, strategic partnership, recruiting, financing, and operating expertise to portfolio companies. Brian also holds 6 patents in CRM and leads the local TEDNavesink branch in NJ.

  • Steven Sprague
    Blockchain and Security

    Steven is one of the principal industry evangelists for the application of trusted computing technology. Steven served as President and CEO of Wave Systems Corp. for 14 years before transitioning to the board of directors. A popular speaker on cybersecurity and trusted computing, Steven has a strong technical foundation in the principles, capabilities, and business models of incorporating trusted hardware into everyday computing – and is skilled at translating these concepts into layman’s terms.

  • Ed Zimmerman
    Legal (Corporate, Offerings, Regulatory)

    Ed first joined Lowenstein in 1991 and co-founded The Tech Group in 1998 which now represents startups and growth companies, as well as the VCs and PE firms that invest in them. Ed has been an Adjunct Professor of Venture Capital at Columbia University’s Graduate School of Business since 2005. He has personally invested in more than 50 startups and more than 20 venture funds. Ed co-founded and runs VentureCrush, which also includes FirstGrowthVC and AngelVineVC. Ed graduated from University of Pennsylvania School of Law in 1992 and Haverford College in 1989.

  • Shruti Gandhi
    End User Discovery

    Shruti brings a strong mix of operating and investing experience. Previously, Shruti was an early stage venture capital investor at True Ventures, Samsung Electronics, Lightbank, HighBAR Partners, and the i2A Fund. Shruti started working with Machine Learning algorithms while working on her master's thesis in computer science from Columbia University on understanding user behavior on instant messaging platforms. While at IBM she worked on self learning algorithms that detected user location based on IP addresses, which she later incorporated into the Lotus Sametime product. Later, her company Penseev helped users make better connections with their friends based on social data. When not investing, she is hacking on some app or thinking about ways she can be in many places at one time. Shruti also has an MBA from the University of Chicago, where she polished her finance skills before making the switch from engineer/founder to investor.

  • Stefan Dunatov

    Stefan is an experienced Chief Investment Officer with a demonstrated history of working in the investment management industry. Skilled in Personal Pensions, Endowments, Investment Advisory, Insurance, and Investment Management.

  • Gary Deutsch
    Product Development

    Gary is CFO and EVP of Corporate Development for LiveIntent. Gary oversees all finance, accounting, M&A, investor relations and legal matters, as well as Marketing. Prior to LiveIntent, Gary was CFO of Tagman and M5 Networks, both of which exited by selling to larger competitors. Gary has worked at a mixture of start-ups and large companies, including Lucent and The Walt Disney Company, covering functions including marketing, strategy and BD, and finance. Gary has an MBA from Wharton and attended the University of Colorado at Boulder for undergrad.

  • Graham Loew
    Blockchain Expert

    Graham serves as the Head of Enterprise Applications at Snap Inc., focused on their suite of Financial applications. Prior to that, Graham was the Director of IT at Coinbase where he multiplied employee productivity by building foundational IT infrastructure, and exceptional operations. Graham's IT compliance and security initiatives helped Coinbase obtain a BitLicense from the New York State Department of Financial Services. Prior to Coinbase, Graham served as the Director of IT Operations at Facebook. During his seven year tenure, he helped the company scale from 400 to over 10,000 employees.

  • Josh Baer

    Josh is the Founder and Executive Director of Capital Factory, the entrepreneurial center of gravity in Austin, TX. Capital Factory has 50,000 square feet full of startups and entrepreneurs, providing startup education, workspace and networking opportunities for members. Josh is a Fellow at Eisenhower Fellowships, member of the Board of Directors at Texas Tribune, and sits on the Texas Health Advisory Catalyst Panel at UT Austin. Josh earned a degree in Computer Science & Information Decision Systems from Carnegie Mellon University

  • Alan Chappell
    Legal and Privacy Policy

    As Founder and President of Chappell and Associates, Alan helps media and tech firms craft their privacy and data strategy. He has been appointed as privacy ombudsman by the U.S. Trustees Office for large bankruptcy cases. Alan is Vice Chairman of the board of the Network Advertising Initiative, Co-Chairman of the Mobile Marketing Association's (MMA) Privacy Committee, member of the International Association of Privacy Professionals (IAPP).

  • Matthew Keiser
    Product Development

    Matt Keiser is the Founder and CEO of LiveIntent with the vision of solving problems that have been plaguing the email industry for years. Prior to LiveIntent, Matt co-founded and served as the President of Datran Media (now PulsePoint), where he architected the underlying technology for their suite of performance-marketing and audience measurement solutions. Matt is a founding partner and co-chair of the investment committee of Grape Arbor VC. He is also the co-founder of Perky Jerky and is on the advisory council for the Rosenbach Museum of Philadelphia.

  • Erik Rind
    Product Development

    Erik Rind is one of the nation’s leading experts in payroll/human resources services and technology. After earning a Bachelor’s degree at the George Washington University, Erik joined the human resources consulting group of Price Waterhouse. As a consultant and manager with Price Waterhouse, Erik worked on the design and implementation of new payroll systems for the Navy (NAVSCIPS) and the Army (STARCIPS), and was the key architect of a new human resource/payroll data information retrieval system (PAIDS), designed and implemented for the Central Intelligence Agency. As President & CEO of Benepay Technologies, Erik has expanded the company’s focus from providing integrated HCM solutions to small- to mid-sized companies to a more expanded goal of automating the insurance benefits supply chain. Erik is also at the forefront of efforts to develop a blockchain marketplace that will provide customers with the ability to own and monetize their personal information.

  • Matthew McGowan
    Database Development

    A digital marketing expert for over 20 years and a background in corporate strategy, Matt is President and a member of the BOD at Adestra (a Business Growth Fund funded ESP and marketing automation platform) where he oversees the global business and it's 150+ employees. Matt was Head of Strategy for the America's Ad Agency business at Google where he worked with Google leadership and the executive teams at the Big 6 advertising holding companies. Matt has an MBA from the University of Oxford and a BA from Lafayette College and spends most of his time in NYC and Toronto.

  • Michael Fahey
    Legal (Corporate)

    Mike is an investor, advisor and attorney with a successful career partnering with boards and management at all levels for both domestic and international B2B and B2C services companies. Mike earned his JD from Penn Law School, where he was editor-in-chief of the Journal of International Economic Law

  • Joni Merkel

    Leads strategy and consulting engagements, including business plan and sales strategy development for technology and software startups. Works with early stage companies to bring them to market quickly and effectively to help them win.

  • Arul Murugan

    Arul is the founder and CEO of 11-11 Ventures, LLC. Arul serves on the board of directors of TiE Atlanta and several early stage technology companies, and is also a member of the Grow committee of Tech Alpharetta. Arul also founded Enrich in 2003 and grew it to a global company across North America, Europe and Asia. During his tenure with Enrich, Arul acquired two UK-based companies and setup global development centers across three cities in India. He was recognized as “Entrepreneur of the Year” by B2B magazine, FETNA and E&Y. Under Arul’s leadership, Enrich was recognized as Inc. 500/5000 company five years consecutively (Top 5 in IT), Deloitte Technology Fast 50 company and a pacesetter company from Atlanta Business Chronicle. Arul received his Bachelors in Mechanical Engineering from Madurai Kamaraj University, India, and is also a CPIM from APICS. He lives in Johns Creek (Atlanta, GA) with his lovely wife and two wonderful kids. He loves skiing, mountain biking, meditation, and water sports.

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